Xpert Xchange

Xpert Xchange is the newest innovation in moderated peer influence events whereby two KOLs debate clinical data, product attributes, case studies, and prescribing experience in an open format while a moderator with expertise in communications and the specific therapeutic area engages healthcare provider attendees in active dialogue.

Xpert Xchange is available in the MAP or TeleMAP/WebMAP format and provides the following benefits:

• The format is more interesting to attendees than traditional KOL didactic presentations.
• Product issues are readily uncovered and resolved, improving the probability of positive changes in prescribing behavior.
• The format provides an opportunity to hear different perspectives simultaneously from different specialties.
• Xpert Xchange is a highly credible context for shared peer experiences to enhance learning, reinforce conclusions and develop loyal prescribers.
• With their depth of discussion, Xpert Xchange is highly effective at product differentiation.
• Xpert Xchange gives individual healthcare professionals an opportunity to address their own issues and concerns with each other AND with KOLs.