TeleMAP / WebMAP
(Teleconference / Webconference Moderator Advantage Programs)

When you need to reach a group of targeted healthcare professionals and provide them with an in-depth and meaningful discussion of your brand to complement your sales force’s efforts, the moderated peer influence program is the solution.

TeleMAPs bring together key target healthcare professionals from diverse geographic areas for a focused interactive conference call, which can be enhanced by a simulcast slide show on the Web (WebMAP). Other than the communications channel, these one-hour sessions have the same basic objectives, format and meeting content as MAPs.

TeleMAPs share many of the benefits as MAPs. Among their unique benefits:

• TeleMAPs can broaden the reach of a product message to a large geographically dispersed audience.
• TeleMAPs offer an opportunity for excitement and interaction in a cost-effective, real-time virtual encounter.
• TeleMAPs can reach panelists who can’t attend a MAP session either due to geographic location, time constraints or personal preference.
• TeleMAPs provide a cost-effective channel with flexible scheduling to facilitate participation.
• Both MAPs and TeleMAPs are conducted by trained moderators and can be supported by new research publications, monographs and other documentation mailed to panelists for review 10 days prior to the session.

X-MAP

Any program may include both a moderator to guide discussion and an expert speaker as an authoritative source of the latest and most up-to-date medical information. X-MAPs can be held in either the dinner meeting or teleconference formats. The key advantage of the X-MAPs format is the opportunity to combine an authoritative presentation from an acknowledged thought leader with the professional facilitation skills of a moderator to assure maximum interaction and program impact.

Typically, an X-MAP begins with the expert presentation; then the moderator leads a Q&A session to introduce a detailed discussion of the issues framed in the speaker’s presentation. This discussion permits participants to fully express their own viewpoints and describe their own clinical experiences related to the issues presented. The net outcome is a program that combines KOL knowledge with the clinical experience of peers.