StarMAP

StarMAP is a highly flexible and scalable format for simultaneously reaching a large group of healthcare professionals while maximizing peer influence and minimizing costs. As shown below, the StarMAP model leverages the benefits of a KOL “main tent” presentation and Moderator-led “breakout sessions.” This is a perfect solution when you need to quickly penetrate a market with new brand messages and have a limited budget.

StarMAP is available in the MAP or TeleMAP/WebMAP format and provides the following benefits:

• One KOL keeps quality consistent and program investment economical
• Enables greater scalability and flexibility
• Provides the benefits of both large audience and small interactive dynamic formats
• Provides the opportunity to gather feedback quickly on meeting content and brand messaging