How Can We Help – Augment Sales Force Coverage

Whether launching a product, minimizing generic intrusion, promoting new data, or simply differentiating your product in a highly competitive landscape, your sales force needs to have the brand’s key messages reinforced through additional marketing tactics. How will you reach your entire list of targeted healthcare professionals? How will you reach the hard-to-see or no-see physicians? With an effective sales force driving personal selling of your brand’s key messages, leveraging the value of peer influence can help to reinforce those messages and quickly influence prescribing behaviors through what healthcare professionals believe to be their most credible source of product and clinical experience – their peers. Moderated peer influence programs compress the time it takes to change a prescriber’s writing habits and coupled with a sales rep’s compelling product discussions and sampling, can provide the most effective “selling package.”

The Peer Group has developed and perfected interactive forums that enable healthcare professionals to share clinical experiences, examine standards of care and discuss new treatment options. Various formats are available to best meet the needs of your brand: