Power Lunch

The lunch setting is the most valuable selling time a sales representative has with a physician. With the support of The Peer Group, both marketing and sales can maximize this opportunity with interactive, professionally moderated lunch teleconferences featuring top KOLs. 

Through The Peer Group’s extensive IT and telephony infrastructure and capabilities, we are able to provide our clients with one easy-to-manage, central point of coordination for the planning and execution of local “Power Lunch” meetings. 

Typically, the sales representative will be present on-site to conduct the presentation, while The Peer Group will provide a moderator and speaker (usually via teleconference) and will manage event details, including scheduling, physician recruitment and registration. The Peer Group will also develop a user-friendly Power Lunch website to spark local excitement and give the client brand team the ability to track participation in the initiative.

Power Lunches offer a number of key benefits:

• Power Lunches can broaden the reach of a product message to a large geographically dispersed audience.
• Power Lunches offer an opportunity for excitement and interaction in a cost-effective, real-time virtual encounter.
• Sales representatives are directly involved in the recruiting of targeted healthcare professionals.