How Can We Help – Nearing Patent Expiration

No product can escape the fate of generic intrusion. But how will you minimize the impact as your product loses patent exclusivity? How will you quickly build a market of loyalists committed to the prescribing of your product even with the pricing and managed care pressures facing you. For products in the late stage of the life cycle, peer influence drives almost all new prescriptions, so programs that bring healthcare professionals together to discuss product experience and differentiating messages will provide the most significant impact in maintaining loyal prescribing after your product loses patent exclusivity. With moderated peer influence events you will be able to effectively support your brand through this tenuous time and drive the sustainability of your key brand messages.

The Peer Group has developed and perfected interactive forums that enable healthcare professionals to share clinical experiences, examine standards of care and discuss new treatment options. Various formats are available to best meet the needs of your brand: