MAP (Moderator Advantage Program)

When you need to reach a group of targeted healthcare professionals and provide them with an in-depth and meaningful discussion of your brand to complement your sales force’s efforts, the moderated peer influence program is the solution.

MAPs are dinner meetings that bring together a group of 5-7 targeted healthcare professionals in a local area for a lively guided discussion in a relaxed atmosphere. During the course of the program, the group members share their clinical experience, expand their own knowledge through the experience of their peers and discussions of clinical data, and express their own questions and concerns before the group. The 60-90 minute programs are led by a professional moderator with in-depth product and marketing knowledge and expertise in interactive meeting techniques. Objective client measurements have consistently demonstrated the positive impact of MAP programs.

MAPs offer a number of key benefits:

• MAPs use Socratic questioning techniques and the highly credible context of shared peer experiences to enhance learning, reinforce conclusions and develop loyal prescribers.
• MAPs address varied stages in the product life cycle: They assure rapid uptake when used at launch and enhance sales force efforts during periods of product maturity.
• With their depth of discussion, MAPs are highly effective at product differentiation.
• MAPs give individual physicians an opportunity to address their own issues and concerns.

X-MAP

Any program may include both a moderator to guide discussion and an expert speaker as an authoritative source of the latest and most up-to-date medical information. X-MAPs can be held in either the dinner meeting or teleconference formats. The key advantage of the X-MAPs format is the opportunity to combine an authoritative presentation from an acknowledged thought leader with the professional facilitation skills of a moderator to assure maximum interaction and program impact.

Typically, an X-MAP begins with the expert presentation; then the moderator leads a Q&A session to introduce a detailed discussion of the issues framed in the speaker’s presentation. This discussion permits participants to fully express their own viewpoints and describe their own clinical experiences related to the issues presented. The net outcome is a program that combines KOL knowledge with the clinical experience of peers.