How Can We Help – Leveraging Positive Press

Your targeted prescribers think they already know everything about your product. But your product just got a shot in the arm – some positive press coverage now offers additional compelling reasons to prescribe the product. How will you inform the market in the fastest, most impacting way? This is the perfect opportunity to strengthen the loyalty of existing prescribers while offering a new reason to prescribe for your targeted non-prescribers. With opportunities for prescribers and non-prescribers to engage in moderated active dialogue, your new differentiating claims will quickly diffuse through the market. The value of peer influence will drive dissemination of this important new information and will provide an excellent way to reinforce the new messages being energetically communicated by your sales force. 

The Peer Group has developed and perfected interactive forums that enable healthcare professionals to share clinical experiences, examine standards of care and discuss new treatment options. Various formats are available to best meet the needs of your brand: