How Can We Help – Black Box Warning

Your product has just been dealt a significant liability and you need to carefully and effectively manage the dissemination of that news in the market. Educating the market on the most appropriate use of the product in light of the warning will be critical to preventing an efflux of prescribers to your competitor. Recognizing that peer influence can drive your target prescribers toward your product – or away, this is not something that should be left to chance. Leveraging moderated peer influence programs for your targeted healthcare professionals can mitigate the impact of the news, allay fears by addressing ways to minimize safety issues, and provide the best opportunity to reinforce the key messages of your product.

The Peer Group has developed and perfected interactive forums that enable healthcare professionals to share clinical experiences, examine standards of care and discuss new treatment options. Various formats are available to best meet the needs of your brand: